An Integrated Lifestyle Destination

A 21st century Integrated Lifestyle Destination in prox¬imity to one of the most cosmopolitan cities of the world. That is inspired by the Mediterranean culture and temper¬ate climate of Lebanon. That combines the convenience of green and affordable living with supreme recreational facilities, an integrated entertainment-retail destination with trendy restaurants, shopping, and exciting family at¬tractions. That combines economic viability with a sense of wonder. That appeals to tourists, and attracts people from the city of Beirut and the surrounding region. Wel¬come to BEIRUT UPTOWN .

Concept/Theme : INTEGRATED LIFESTYLE DESTINATION

The theme for BEIRUT UPTOWN is conceived as an iconic lifestyle destination. Sited close to the airport, a twenty-minute drive away from Beirut, the masterplan creates a pedestrian-oriented residential community with family en¬tertainment, shopping, and restaurants. The 233,000 square meter project sits on top of a hillside. This project follows the incline with a series of stepped apartment complexes, which offer their residents a spec¬tacular view of the surrounding area. Crowning the top of the development is a spectacular park with a family enter¬tainment center that includes a 5-screen Cineplex, sports facilities, a hypermarket, a boutique mall with specialty stores, and a variety of in and outdoor attractions.

Business Objectives :

  • Position the residential community as the choice place to invest for Lebanese expats that live in the GCC.
  • Create an integrated retail/entertainment lifestyle des­tination that sets a new trend resulting in short- and long-term value
  • creation for the region.
  • Create a superior customer experience at affordable prices
  • Build a development that delivers on the brand prom­ise and answers to end-users’ needs and aspirations.
  • Leverage the strategic location and produce an eco­nomically efficient yet highly compelling design
  • Find strategic partners to associate and collaborate with in an effort to maximize added value and competi­tive advantage

Our Project

Beirut Uptown
Beirut Uptown